Rami Lautaoja, digital marketing specialist and trainer
I help companies get found online and in AI answers
More than 17 years of experience in digital marketing, guided by my clients’ current needs and with client accounts handled with care. Over the years my work has included website projects, search engine optimization, Google Ads, AI optimization, social media marketing and other ways to increase visibility. I have always worked independently or with a technical team, and I have trained students and dozens of companies in these topics.
Available for a new role. I can start right away.
A marketing veteran who also develops business and services
I have worked on the service provider side at a company offering internet services, and alongside that as a freelancer for a construction technology startup. My clients have included advertising agencies, communications agencies and companies from small businesses to listed companies. I am a trainer and a consultant. Over the years I have trained dozens of client companies, especially communications and advertising agencies. In 2026 I also started lecturing to university of applied sciences students on AI visibility and AI optimization. I am based in Jyväskylä, Finland, and remote and hybrid work suit me well.
Throughout my career I have learned new skills as my clients’ discoverability and visibility have required. AI optimization is the newest of them.
Alongside marketing I have managed client accounts, led customer service and developed the business together with company management. In practice I have always supported sales as well. To support sales, I have prepared visibility reports and other groundwork analyzing the current state of online services. In recent years I have also productized services and renewed their pricing. I focused on design thinking in my master’s studies, and in my work I put it into practice through customer understanding.
The idea of this website is to help you get to know me better and to create new career opportunities for me.
A few achievements from my career
Discoverability
Search engine optimization
I moved around 35 search terms for a client from an average position of 18 to 4. Thirteen of them reached first place. The work was an SEO project done in close cooperation with the client, and at the same time I trained the client to create search-friendly content.
AI optimization
I took part in a client’s website renewal project and got the brand into around a third of AI-generated answers. The starting point was practically zero, and the change happened within a few months.
Google Ads
My longest client relationship on the service provider side lasted more than 14 years. I kept the client at the top of product searches in the locations they wanted, and in the final years I also optimized the discoverability of their online store.
Business development
Helpdesk leadership
I led the customer service and helpdesk team and personally handled thousands of customer contacts. Satisfaction with how cases were handled was close to 100% and churn stayed very low.
Productization
I improved the margin on international domains by around 30% without raising existing customers’ domain fees. For customers who bought an add-on service, the margin grew 2.6-fold.
Billing development
Across several development projects I found unbilled monthly charges worth a five-figure sum per year. As a result I became responsible for the accuracy of billing for certain large clients.
What clients and colleagues say
If you’re looking for an expert in marketing and a great person to work with, Rami is your man. With in-depth knowledge of SEM and SEO, Rami isn’t just a “yes-man.” He brings his own opinions and perspectives to every project, challenging your views and pushing both you and the work to improve and deliver the best.
Rami is persistent, solution- and customer oriented professional. He makes project management easy for the customer/buyer, with excellent service- and steering skills from the first workshop to production. From a customer’s point of view working with Rami has been a pleasure and I can honestly recommend his expertise regarding project management and customer skills.